Making of: Dream Machines
A LOOK BEHIND THE SCENES OF OUR NEW CAMPAIGN SHOOT
The aim of this campaign was to create a unique on-set world in which viewers could immerse themselves. Ambience is paramount here. Creating a special mood in an image requires teamwork, as well as technical and creative expertise. Openness and a willingness to experiment were key to our success.
With the help of various projections, we painstakingly built environments that were immersive yet gentle. We focused on light and colour. The result is a futuristic scene with a nostalgic touch. Most importantly, it leaves lots of potential for dreaming and letting your mind wander.
CREDITS
Creative Direction & Branding: Julie Cordier
Photographer & Director: Marlon Rueberg
Director of Photography: Linda Deutsch
Set Design: Julie Cordier
Styling: Julie Cordier
Hair & Make-up: Laura Gertz
Talent: Lana Phatong
Video Editing: Marlon Rueberg
Lighting & Photo Assistant: Jasmin Darvish
Styling Assistant: Tara Malek & Aimée Lorenz
Set Assistant: Aimée Lorenz
Making-of Pictures: Sophie Deuerling
Special thanks go to our Managing Director Sabine Kochendörfer for her trust and support on set, to Studio Akiacki for hosting us, and to Maria Shop Frankfurt for the fabulous fashion pieces.
And of course to the artists and designers whose works shaped the set: Stefan Wieland (lamp & table), Tina Kohlmann (sculpture), Steffen Eberhardt (desk), Kai Linke (It wasn’t me – aluminium stool), Julie Cordier (sculptural cloud chair).