Feel light with nuuna – the 2024 collection

Cutting-edge – that’s the key word for our latest nuuna collection. The designs consciously address social and political topics and fuse them with the latest developments in art and fashion. The aim is to create islands of creativity, light-heartedness and playful ease by combining artistic approaches with social awareness. The challenges of our time call for hope, courage and strength. The desire to create and design can be a real driving force: to express oneself, but also to pursue artistic visions in dialogue with one another.

The heart shape, in particular, appears throughout the collection as a universal symbol of love and solidarity. The designs are consciously positioned against gender norms and in favour of freedom.

There’s a playful tenderness to the different series, there’s bold contrasts, there’s references to different pop culture aesthetics, like the denim and grunge look of the 90s, as well as spirituality or out-of-the-box thinking.

In terms of colour, blue and red are used to convey harmony, power and passion. Pink is used to convey appreciation and gratitude and, of course, the elegance of black is a must. There is room for emotion and romance as well as a rebellion against outmoded conventions. The new nuuna notebooks aim to motivate people to follow their own creative and personal paths with this collective power of inspiration, character and warmth.